Video marketing has become a vital way to tell stories and connect with audiences online. With video content projected to dominate 82% of internet traffic by 2025, it's clear that this medium is essential for digital communication. Tezda recognizes this trend and provides innovative video tools to help creators of all skill levels make captivating videos effortlessly. Whether you're a beginner or a seasoned pro, Tezda's platform empowers you to express your creativity without limits, ensuring accessibility and ease of use for everyone. In this article, we'll explore the significance of video marketing and how Tezda's advanced tools are transforming the way creators engage with their audiences.
1. What is Video Marketing?
Video marketing is the strategic use of video content to advocate for a brand, product, service, or cause. This multifaceted approach encompasses the conceptualization, production, editing, and dissemination of videos across various platforms and channels, ranging from social media platforms to websites and vlogs.
The impact of marketing videos can be profound, fostering engagement, heightening brand visibility, and generating leads, particularly when they garner significant traction on popular social media platforms such as YouTube, Facebook, and Instagram.
A prime illustration of this effectiveness is evident in Glossier's marketing strategy, where they created a video campaign to showcase their foundation and concealer products, resulting in an impressive 391,000 views.
Videos are more exciting and engaging than pictures or written words, plus they're easy for people to share. But to make the most of them, you need a solid plan for using them in your marketing strategy. That's what we'll talk about in this guide.
2. The Growth of Video Marketing
According to Statista, The video marketing industry is experiencing rapid growth, with projected spending reaching US$191.3 billion by 2024 and expected expansion to US$241.9 billion by 2028, at a 6.04% annual rate. The United States leads in revenue, with a projected US$84,610 million in 2024. Mobile advertising is substantial, reaching US$193.4 billion by 2028. Additionally, connected TV and short-form videos are seeing significant growth, with projected spending of US$34.4 billion and US$99.4 billion, respectively, in 2024.
3. Why should you get started with Video Marketing?
1. Social Media Engagement
Video marketing is great because it gets people more involved on social media. When news articles have videos, they usually get more likes, shares, and comments compared to ones with just pictures. This happens because videos are more interesting and easier to understand than pictures or long paragraphs. For example, UNILAD shared a video about road marking, and it got a lot of attention: 155 million views, 4,400 comments, and 149,000 reactions. This shows how videos can really get people talking and interacting online.
Getting more likes, shares, and comments on social media can help more people see your brand. Also, when people interact with your posts on Instagram or other social sites, it can boost how visible your content is to others. So, the more people engage with your stuff, the more it gets seen by others on the platform.
2. Leads and Sales
According to a survey conducted by Wyzowl, 87% of companies reported that video marketing has a positive impact on boosting their sales.
Videos that show how products work and provide information or tutorials can help people decide what to buy. They also introduce consumers to new brands and products. This helps potential customers learn more about products or services, which can lead to more sales.
3. Mobile User Targeting
Videos can effectively reach your target market and maintain their attention. According to research conducted by Google, 55% of consumers admit to watching videos on their smartphones while shopping in physical stores. Additionally, more than half of the respondents state that online videos play a crucial role in their decision-making process when it comes to selecting a brand or product.
These videos may include product comparisons, tutorials, or reviews. For instance, consider a video tutorial demonstrating the use of an air fryer. This particular video, lasting approximately 13 minutes, covers essential information that potential buyers would find valuable before making a purchase decision.
4. Cutting-Edge Video Editing Made Simple with tezda
Tezda makes video editing easy and accessible, whether you're a beginner or a professional. Our platform integrates advanced editing features directly into your smartphone, making it possible to create high-quality videos without the need for expensive equipment or complicated software.
Advanced Editing Capabilities
Tezda revolutionizes video editing by bringing sophisticated tools right to your fingertips. You no longer need a high-end computer to produce professional-grade videos. With Tezda, your smartphone becomes a powerful editing studio, capable of handling all your video production needs.
Mobile Integration
In the past, creating high-quality videos required expensive software and powerful computers. Tezda changes this by integrating advanced editing capabilities directly into your smartphone. This means you can edit videos anywhere, anytime, without being tied to a desktop setup. Whether you're on the go, traveling, or just relaxing at home, you can craft amazing videos with ease.
User-Friendly Interface
Tezda's interface is designed with the user in mind. It’s intuitive and easy to navigate, ensuring that even those new to video editing can quickly learn to use the tools. This user-friendly approach eliminates the steep learning curve often associated with traditional video editing software, making it accessible for everyone from beginners to experienced creators.
Real-Time Editing
One of the standout features of Tezda is its real-time editing capabilities. As you make adjustments, such as adding filters or effects, you can see the changes instantly. This real-time feedback allows you to experiment and perfect your video without the frustration of rendering times or delays. It’s a seamless process that keeps your creative flow uninterrupted.
High-Precision Tools
Tezda offers high-precision editing tools that give you full control over every aspect of your video. You can trim clips with frame-by-frame accuracy, adjust color balance and exposure, and fine-tune audio levels to ensure your video looks and sounds exactly how you want it. These precise controls are typically found in high-end editing software, but Tezda makes them available right on your smartphone.
Advanced Filters and Effects
With Tezda, you have access to a wide range of sophisticated filters and visual effects. These tools allow you to transform your raw footage into a polished, professional-looking video. Whether you want to create a cinematic masterpiece, add some fun animations, or simply enhance the overall look of your video, Tezda’s filters and effects provide endless creative possibilities.
Templates and Presets
For those who need a little inspiration or want to save time, Tezda offers a variety of templates and presets. These pre-designed elements help you get started quickly and ensure your videos look professional from the outset. You can choose from a range of themes and styles to match the tone and purpose of your content, making it easy to create engaging videos for any occasion.
Multilayer Editing
Tezda supports multilayer editing, allowing you to work with multiple video, audio, and text layers simultaneously. This feature is essential for complex projects, enabling you to overlay graphics, add background music, and insert text captions with precision. Multilayer editing provides the flexibility to create intricate and visually appealing videos that captivate your audience.
Export Options
Once your video is complete, Tezda offers various export options to suit your needs. You can save your video in different resolutions and formats, ensuring compatibility with various platforms and devices. Additionally, Tezda optimizes the export process to maintain high quality while minimizing file size, making it easy to share your videos online.
( Example Use Case )
Imagine you’re a travel blogger who wants to share your latest adventure with your followers. With Tezda, you can shoot footage on your smartphone throughout your trip. During downtime, perhaps while waiting at the airport or relaxing in your hotel room, you can start editing. Add filters to enhance the colors of your scenic shots, use visual effects to transition smoothly between clips, and overlay text to provide context to your experiences. Once you’re satisfied with your video, export it in high resolution and upload it directly to your social media channels, all from your smartphone.
5. Streamlining Creativity with Seamless Integration
Comprehensive Creative Suite
Tezda is not just a video editing tool; it’s a comprehensive creative suite designed to meet all your content creation needs. Our platform integrates directly with popular social media networks, allowing you to create, edit, and share your videos all from one place. This seamless integration means you can manage your entire workflow without ever leaving the app, making the content creation process smoother and more efficient.
For example, imagine you're working on a video for Instagram. With Tezda, you can film, edit, and directly post your video without needing to export it to another app. This all-in-one functionality saves you time and effort, allowing you to focus more on your creative process.
Efficient Content Creation Process
Tezda’s platform is designed to streamline the video production process from start to finish. You can film your video, edit it using our advanced tools, and share it across multiple social media platforms—all within Tezda. This efficient workflow enhances your productivity, giving you more time to focus on what matters most: your creativity.
By using Tezda, you eliminate the need to juggle multiple apps and tools. For instance, if you're creating a YouTube video, you can shoot, edit, and upload it directly to your channel from within the app. This reduces the complexity of video production and allows for a more organized and efficient workflow.
6. Staying Ahead in a Competitive Market
Growing Demand for Video Content
The demand for engaging video content is constantly growing, with platforms like TikTok, Instagram Reels, and YouTube Shorts leading the way in shaping how audiences consume media. People spend hours watching short, engaging videos, making video content a critical component of digital marketing strategies.
Tezda’s advanced video tools are designed to keep up with these trends, ensuring that you can produce high-quality, engaging content that meets the demands of today's viewers. Whether you’re creating short, snappy videos for TikTok or more in-depth content for YouTube, Tezda has the tools you need to stay competitive.
Unique Features of Tezda
Tezda stands out in the crowded market of video editing tools by offering unique features that help you create standout content. Our platform is constantly updated to keep pace with industry developments, ensuring that you have access to the latest tools and functionalities.
For instance, Tezda offers a variety of cinematic effects and high-definition filters that can transform ordinary videos into visually stunning creations. We also provide a diverse selection of templates tailored for different occasions and platforms, making it easy for you to match the mood and message of your content.
7. Join the Tezda Creator Community
We invite creators to explore the endless possibilities our platform offers. Whether you’re a seasoned videographer or a casual hobbyist, Tezda provides everything you need to create outstanding videos that resonate with viewers. Our platform is designed to be inclusive and versatile, catering to creators of all skill levels.
It's suitable for both seasoned videographers and casual hobbyists. Our platform is designed to be inclusive and versatile, ensuring that everyone can express their creativity and produce high-quality content. With Tezda, you can easily create professional-grade videos, regardless of your experience level.
At Tezda, we believe in the power of creativity. Our tools are designed to help you bring your ideas to life and share them with the world. We provide a supportive environment where creators can thrive, collaborate, and inspire each other.
Join the community today and start creating videos that connect with and inspire your audience. Whether you’re telling a personal story, promoting a brand, or simply sharing your creativity with the world, Tezda has everything you need to make your vision a reality.
By providing a comprehensive suite of tools that integrate seamlessly with social media, Tezda streamlines the creative process and helps you stay ahead in a competitive market. Join our vibrant creator community and start producing high-quality, engaging videos that make an impact.