While product pages help visitors decide what to buy, smart online sellers know that making sales involves more than just these pages. The key is to reach potential buyers at every step of their journey, from when they start looking to when they are ready to buy. This guide shows seven new product recommendation strategies that big companies use to attract customers and increase sales.
Engaging Introductions: Using the Power of Popups
Popups have gone beyond their traditional role as mere email capture tools. Pioneering brands are harnessing their potential to deliver personalized product recommendations tailored to each visitor's unique browsing behavior. By strategically timing these popups, retailers can guide customers towards the perfect purchase at the opportune moment, seamlessly aligning with their current mindset and needs.
1. Seasonal Bestsellers: Making the Most of Current Trends
Smart retailers like Ny-Form, a Danish clothing brand, use popups to show off their seasonal bestsellers. When visitors browse the site, eye-catching teasers invite them to check out the season's must-haves. With one click, they see a selection of top-selling items with clear price cuts, listed in order to grab attention.
Ny-Form also uses a second popup to collect email addresses with a tempting giveaway, keeping in touch even if visitors don't buy right away. This approach boosts sales and builds long-term customer relationships.
To copy this strategy, make popups for each category that highlight your seasonal bestsellers. Use strikethroughs to show price cuts and list items in ascending order to spark interest. Add another popup to collect email addresses so you can reach out to visitors later with targeted emails.
2. Tiered Pricing: Offering Options for Every Budget
Recognizing that budget plays a pivotal role in purchasing decisions, brands like Apuls have implemented a tiered pricing strategy within their product recommendation popups. When visitors explore specific product categories, such as exercise bikes, Apuls presents a teaser inviting them to consider alternative options.
Upon clicking the teaser, Apuls unveils three distinct offers, each accompanied by persuasive
copy tailored to different budget segments. The first offer caters to bargain hunters seeking quality without compromise, while the second targets impulse buyers. The third, and most premium option, appeals to those willing to invest in the highest-end products.
After selecting their preferred offer, visitors are seamlessly guided to the corresponding product page, where an additional slide-in popup offers personalized assistance, addressing any lingering queries or concerns.
To implement this strategy, curate product recommendations based on tiered pricing, accompanied by compelling copy that resonates with each budget segment. Consider incorporating a secondary popup offering further assistance, particularly for complex or high-ticket items that may require additional guidance.
3. Post-Cart Upsells: Boosting Average Order Value
While product recommendations on product pages are common, smart retailers like Under Armour are taking upselling further. They suggest related items right after a visitor adds something to their cart, taking advantage of the shopper's interest.
A popup shows items often bought together, with easy left-right navigation to see more options. This timing ensures shoppers see these recommendations when they are likely to buy more, increasing the total amount spent.
To use this strategy, trigger popups based on actions like adding certain items or reaching a certain cart value. This way, upsells are shown to visitors who are ready to spend more, reducing annoyance.
Personalized Recommendations: Leveraging Email Marketing
While product pages and popups are powerful tools, email marketing remains a cornerstone of successful online retailing. By leveraging personalized recommendations within strategic email campaigns, brands can nurture long-term customer relationships and drive repeat purchases.
4. Behavior-Based Recommendations: Bringing Back Forgotten Wishes
How often have you added items to your wishlist, only to forget about them because of a busy life? Online stores like The Iconic know this happens a lot and have a solution: behavior-based emails. They ask visitors to create an account and give their email addresses when adding items to their wishlists.
This lets The Iconic send targeted emails about changes in availability, price drops, or special offers for those wishlisted items, sparking interest and increasing sales.
Instead of sending generic promotional emails, this method provides timely and relevant info that subscribers want, creating a positive brand experience and boosting sales.
5. Cart Recovery: Addressing Change of Heart
While traditional cart abandonment emails aim to recover lost sales by offering incentives or creating a sense of urgency, some brands are taking a fresh approach. They recognize that, sometimes, potential buyers simply change their minds about their intended purchases, rendering traditional tactics ineffective.
Online retailer Huckberry exemplifies this innovative strategy. In addition to the standard cart recovery elements, their emails feature a "Trending Gear" section, presenting new product offerings. By acknowledging that a change of heart may have occurred, Huckberry re-engages visitors with fresh and enticing alternatives, increasing the chances of securing a sale.
To implement this strategy, experiment with framing your alternative product recommendations in a way that resonates with visitors who may have had a change of heart, such as "You Might Also Like" or "Trending Now."
6. Order Confirmation Upsells:
Smart stores like Zalando know that the order confirmation email is a great chance to sell more. Right after someone buys something, they're most likely to do more shopping or tell friends.
Zalando uses this by suggesting more things you might like in their order confirmation emails. This makes customers want to shop more and add more to their order, which helps them sell more and keep customers coming back.
To do this yourself, look at what your customers buy and find things that usually go together. Then, put these suggestions in your order confirmation emails to get customers thinking about buying more while they're still excited.
7. Custom Quizzes: Recommendations Made Just for Individual Preferences
For brands wanting to personalize their approach, interactive quizzes are a great option. By inviting visitors to take fun quizzes, retailers can learn about their preferences and needs.
Brands like Beardbrand and Care/of use quizzes to help visitors find products that suit them best based on their answers. After completing the quiz, personalized product suggestions are shown that match the quiz results.
To make this strategy even better, ask for the visitor's email before showing the quiz results. This helps with targeted marketing in the future and lets you create personalized wish lists for them, like we talked about with behavior-based emails earlier.
Embracing Innovation: Tezda, the Future of Social Commerce
Tezda, a new social commerce app, aims to change how brands sell and connect with customers. The Platform uses AI for smart product suggestions, making it easy to use without tech skills. It lets customers buy products directly from videos. Instant Messaging lets buyers talk to sellers instantly, answering questions and customizing orders, making shopping easier and increasing sales.
Advancing with new tech like 3D AR/VR, where customers can try products virtually before buying. It helps businesses stay ahead and is free to use, letting them start quickly and compete better.
To try Tezda and see the future of shopping, join the beta program by clicking this link. Explore new ways to engage customers, personalize their experience, and grow sales in e-commerce.
By using these smart strategies and platforms like Tezda, online stores can connect better with customers, personalize their experience, and grow sales in the fast-changing digital world.