I Tried 5 AI Logo Generators. Here's One of My Favorite (Tried and Tested)
- arpith49
- Aug 28, 2024
- 9 min read
One of the most popular applications of AI in design is in logo creation. AI logo generators have made it possible for anyone, regardless of their design experience, to create professional-quality logos quickly and affordably. These tools leverage AI algorithms to generate logos based on user input, offering a range of styles, colors, and layouts that can be customized to suit any brand.
As a marketer, I’ve seen firsthand how important a strong logo is to a brand's identity. It’s the visual cornerstone of a brand, appearing on everything from websites to business cards. With so many AI logo generators on the market, I decided to test five of the most popular tools to see which one would come out on top. My criteria for evaluating these tools included ease of use, customization options, quality of the final logo, and overall value for money.
1. Overview of the 5 AI Logo Generators
To give you a well-rounded view of what each AI logo generator offers, I’ve selected five widely-used tools: Looka, Wix Logo Maker, Tailor Brands, LogoMakr, and Designhill Logo Maker. Each of these tools brings something unique to the table, from seamless integration with website builders to a wide range of customization options. However, they also have their downsides, which I’ll detail as we go through each one.
Looka: Known for its sleek interface and extensive customization features, Looka aims to deliver high-quality logos that feel truly personalized.
Wix Logo Maker: Part of the Wix ecosystem, this tool offers the convenience of instantly applying your new logo to a Wix website, making it a popular choice for small businesses and entrepreneurs.
Tailor Brands: Marketed as more than just a logo generator, Tailor Brands positions itself as an all-in-one branding solution, making it ideal for those looking to build a comprehensive brand identity.
LogoMakr: A straightforward, no-frills tool, LogoMakr is great for quick and simple logo designs. It’s perfect for those who need something functional and budget-friendly.
Designhill Logo Maker: Known for its advanced AI capabilities, Designhill offers a wide range of design styles, making it a strong contender for users who need a variety of options.
2. Detailed Reviews of Each AI Logo Generator
Tool 1: Looka
User Interface and Ease of Use
Looka’s interface is designed with the user in mind. From the moment you start, the tool guides you through a series of questions about your brand, such as your industry, preferred colors, and design styles. This step-by-step process ensures that the AI understands your brand’s aesthetic before it starts generating logos. The dashboard is clean, modern, and easy to navigate, making it accessible even for those who aren’t tech-savvy.
Customization Options
Looka excels in customization. After the AI generates a set of logo options, you can tweak almost every element. You can adjust colors, fonts, and layouts, and even swap out icons. This level of control means you can fine-tune your logo until it perfectly represents your brand. Unlike some other tools, Looka allows for deep customization, so you’re not just stuck with a logo that looks generic.
Quality of Generated Logos
The quality of the logos produced by Looka is impressive. The designs are modern, professional, and versatile, suitable for both digital and print use. Whether you need a logo for a website, business card, or product packaging, Looka delivers designs that are polished and ready for use.
Pricing
Looka offers a range of pricing plans, starting with a basic logo download at $20, which includes a high-resolution file. For more advanced features, such as vector files and full branding kits, prices range from $65 to $145. While it’s on the pricier side, the quality and customization options make it worth the investment.
Tool 2: Wix Logo Maker
Features and Functionality
Wix Logo Maker is part of the larger Wix ecosystem, making it a great choice for anyone already using Wix for their website. The tool begins with a brand questionnaire, similar to Looka, where you input your preferences for style, color, and font. The AI then generates logos based on your responses. One of the standout features is the ability to see how your logo will look on a website, which is especially useful if you plan to use Wix as your site builder.
Design Quality
The logos generated by Wix Logo Maker are clean and functional, though they tend to be on the simpler side. While this simplicity can be an advantage for some brands, it might not satisfy those looking for a more unique or intricate design. However, the logos are well-suited for digital use, and the integration with Wix’s website builder is seamless.
Integration with Wix Website Builder
One of the biggest advantages of Wix Logo Maker is its integration with the Wix website builder. After creating your logo, you can instantly apply it to your Wix site, along with a matching color scheme. This makes it incredibly convenient for small business owners or entrepreneurs who want a cohesive brand presence online.
Pricing
Wix Logo Maker offers a basic logo download for $20, with more comprehensive branding packages available for up to $50. These packages include vector files and social media kits, which are essential for maintaining brand consistency across different platforms.
Tool 3: Tailor Brands
Unique Selling Points
Tailor Brands goes beyond logo creation by offering a full suite of branding tools, including social media design, branded merchandise, and even website design. This makes it a great option for anyone looking to build a comprehensive brand identity from scratch. The tool starts with a brand quiz, which is more in-depth than other generators, asking questions about your business values, target audience, and industry.
Flexibility and Customization
While Tailor Brands offers a good range of customization options, it doesn’t quite match the flexibility of Looka. The focus here is more on speed and convenience, which is ideal if you need to create a logo quickly without getting bogged down in too many details. However, the customization options are still robust enough to create a logo that feels personalized.
Logo Output and Usability
The logos generated by Tailor Brands are versatile and well-suited for a variety of uses, from websites to merchandise. However, they tend to be less unique compared to the designs from Looka or Designhill, which might be a downside if you’re looking for something truly distinctive.
Pricing
Tailor Brands operates on a subscription model, with plans starting at $9.99 per month. This includes access to the logo generator as well as other branding tools. For those who need a full branding package, this can be a cost-effective option, but it may be more expensive in the long run compared to one-time purchases.
Tool 4: LogoMakr
Simplicity and User Experience
LogoMakr is designed for users who need a simple, no-frills tool. The drag-and-drop interface allows you to assemble your logo from a wide range of pre-made icons and shapes. The tool doesn’t require a sign-up to start designing, making it incredibly accessible for quick projects.
Range of Design Elements
While LogoMakr offers a vast library of icons and shapes, the design elements are relatively basic. This simplicity might be limiting for those seeking a more polished or unique look. However, for users who need a straightforward, functional logo, LogoMakr gets the job done.
Overall Value for Money
LogoMakr is one of the most budget-friendly options available. It’s free to use for low-resolution logos, with the option to purchase a high-resolution version for $19. This makes it an excellent choice for those on a tight budget, though the trade-off is in the simplicity of the design elements.
Pricing
As mentioned, LogoMakr is free for low-resolution logos, with a one-time payment of $19 for high-resolution files. This is a great option for users who need a quick, affordable logo without any additional branding tools.
Tool 5: Designhill Logo Maker
AI Capabilities
Designhill’s AI stands out for its ability to generate a wide variety of logo styles. The process begins with selecting five design styles you like, which helps the AI understand your aesthetic preferences. The tool then generates logos that fit these preferences, offering a diverse range of options.
Design Versatility
The logos produced by Designhill are among the most versatile and unique. The tool offers a wide range of design elements, including icons, fonts, and colors, allowing for a high degree of customization. This makes it a great choice for users who need a logo that stands out from the crowd.
Final Logo Quality
The quality of logos from Designhill is generally high, with designs that feel professional and ready for use across different media. Whether you need a logo for digital or print use, Designhill delivers designs that are both creative and polished.
Pricing
Designhill offers a range of pricing options, starting at $20 for a basic logo download. For more advanced features, such as vector files and full branding kits, prices range from $65 to $150. While it’s one of the more expensive options, the quality of the logos and the range of customization options make it a worthwhile investment.
3. Comparative Analysis of the 5 AI Logo Generators
To help you better understand the strengths and weaknesses of each AI logo generator, here’s a comparative analysis based on several key factors:
Usability and User Experience: Looka and Wix stood out for their user-friendly interfaces, making them accessible to beginners and non-designers.
Customization and Flexibility: Looka offered the most customization options, allowing for deep personalization of logos. Designhill also provided a wide range of customization tools, while Tailor Brands and Wix Logo Maker focused more on ease of use than flexibility.
Quality of Logos Produced: Looka and Designhill produced the most professional and versatile logos. Tailor Brands offered solid, functional designs, while Wix Logo Maker’s logos were clean but less unique. LogoMakr, while budget-friendly, offered simpler, less polished designs.
Pricing and Value for Money: LogoMakr is the most budget-friendly option, but the quality reflects the price. Looka and Designhill, while more expensive, offer higher-quality designs and more customization options. Wix Logo Maker and Tailor Brands offer a good balance of quality and affordability, especially for those already using Wix or looking for a full branding package.
4. Comparative Table of Features and Pricing
Feature/Tool | Looka | Wix Logo Maker | Tailor Brands | LogoMakr | Designhill Logo Maker |
Ease of Use | Excellent | Good | Good | Excellent | Good |
Customization | Extensive | Moderate | Moderate | Basic | Extensive |
Logo Quality | High | Moderate | Moderate | Basic | High |
Integration | No | Seamless with Wix | Full branding tools | No | No |
Starting Price | $20 | $20 | $9.99/month | Free (Low-res), $19 (Hi-res) | $20 |
Advanced Features | $65 - $145 | $50 | Full branding tools | Limited | $65 - $150 |
Best For | High customization, modern brands | Wix users, small businesses | Comprehensive branding | Quick, budget-friendly logos | Unique, versatile logos |
5. My Favorite AI Logo Generator
The Standout Features
After thoroughly testing all five tools, Looka emerged as my favorite AI logo generator. Its combination of ease of use, extensive customization options, and high-quality output makes it the best choice for anyone serious about their branding.
Why It Surpassed the Others
Looka’s ability to generate modern, professional logos that can be easily customized is unparalleled. The user experience is smooth, and the final product feels polished and ready for any branding application. While it’s more expensive than some other options, the investment is worth it for the quality and flexibility you receive.
Best Use Cases for This Tool
Looka is perfect for businesses and individuals who need a logo that stands out and truly reflects their brand identity. Whether you’re launching a new business, rebranding, or just need a fresh logo, Looka offers everything you need to create a professional, high-quality logo.
6. Conclusion
AI logo generators have made it easier than ever to create professional logos, even for those without design experience. While each tool I tested has its strengths, Looka stood out for its balance of ease, customization, and quality. However, depending on your specific needs, any of these generators could be the right choice for you.
For those on a tight budget, LogoMakr offers a quick and affordable solution. If you’re looking for a full branding package, Tailor Brands might be the best fit. For those who value integration with website builders, Wix Logo Maker is a solid option. And if you need a wide range of unique, high-quality designs, Designhill is an excellent choice.
7. FAQs
Are AI logo generators reliable for professional use?
Yes, AI logo generators can create high-quality logos that are suitable for professional use, especially when using top-tier tools like Looka or Designhill.
Can I trademark a logo created by an AI logo generator?
Yes, you can trademark a logo created by an AI logo generator, provided it meets the necessary legal criteria and is not too similar to existing trademarks.
How much do AI logo generators typically cost?
Prices vary, but most AI logo generators offer free trials or low-cost options, with more advanced features available for a fee. Typically, you can expect to pay between $20 and $150 for a professional logo, depending on the tool and the features you choose.
What should I consider when choosing an AI logo generator?
Consider factors like ease of use, customization options, the quality of the logos produced, pricing, and how well the tool integrates with your existing branding or website platform.
Can I edit the logos after they are generated?
Yes, most AI logo generators allow you to edit the logos after they are generated, either directly within the tool or by downloading the logo in a format that can be edited with design software.