Augmented Reality (AR) is an exciting technology that merges the real world with digital elements, offering a plethora of applications across various industries. If you're intrigued by this futuristic tech and yearning to dive deep, here are 11 seminal books that will change your perspective on AR.
1. Augmented Human: How Technology Is Shaping the New Reality by Helen Papagiannis
Overview
In "Augmented Human: How Technology Is Shaping the New Reality", Dr. Helen Papagiannis paints a comprehensive picture of the influence of AR across different sectors and cultures.
What You'll Gain
The book offers a non-technical yet profound view of AR's potential to augment human capacities across all senses.
Why It's a Must-Read
As a holistic guide to the effects of AR on society, this book caters to anyone interested in the AR sector, not just developers.
Snippet From The Book
"AR will amplify our human abilities across all senses, not just sight."
About The Author
Dr. Helen Papagiannis is a world-leading expert in the field of Augmented Reality (AR). She has been working with AR for a decade as a researcher, designer, and technology evangelist.
2. Charlie Fink’s Metaverse by Charlie Fink
Overview
"Charlie Fink's Metaverse" is a must-read for aspiring VR and AR creators. Written by a former Disney, AOL, and AG Interactive executive, this guide covers every facet of what Fink refers to as "the metaverse."
What You'll Gain
From terminology to technologies and product reviews, this book provides a thorough understanding of the metaverse.
Why It's a Must-Read
The book's engaging prose and comprehensive coverage make it an excellent starting point for those looking to break into the industry.
Snippet From The Book
"By the end of the book, you'll be well-equipped and dying to get started."
About The Author
Charlie Fink is a former Disney, AOL, and AG Interactive executive who currently writes about VR, AR, and new media for Forbes.
3. Picnic Comma Lightning: In Search of a New Reality by Laurence Scott
Overview
"Picnic Comma Lightning: In Search of a New Reality" by Laurence Scott is a deep exploration of modern life in the digital world and how this affects our perception of reality.
What You'll Gain
The book provokes thoughts on the ways technology influences our actions, from ethics to neurology.
Why It's a Must-Read
It's a thought-provoking read that raises important questions about the future of AR and its transformative potential.
Snippet From The Book
"The book explores themes such as the nature of reality and the forces that inform how we act."
About The Author
Laurence Scott is an award-winning writer and lecturer. His work focuses on the impact of technology on our perceptions and experiences of reality.
4. The Fourth Transformation by Robert Scoble and Shel Israel
Overview
"The Fourth Transformation" by Robert Scoble and Shel Israel is a well-researched book offering valuable insights on the current state of AR and its potential future.
What You'll Gain
The book provides numerous examples of AR companies and projects that can inspire beginners in AR.
Why It's a Must-Read
It's a comprehensive guide that includes a helpful glossary of key AR terms, making it a great starting point for AR enthusiasts.
Snippet From The Book
"AR could take us in just a few years."
About The Author
Robert Scoble and Shel Israel are seasoned tech authors known for their insightful books on emerging technologies.
5. Augmented Reality: Innovative Perspectives across Art, Industry, and Academia by John Tinnell and Sean Morey
Overview
This book offers a unique blend of artistic and technical perspectives on AR, including interviews, essays, and artworks.
What You'll Gain
The book provides a unique understanding of the forms of AR, breaking away from the typical technical perspective.
Why It's a Must-Read
If you're looking for a different perspective on AR, this book is a great choice.
Snippet From The Book
"The book takes insight from both artistic minds and software developers."
About The Author
John Tinnell and Sean Morey are both accomplished authors and educators in the field of digital media and culture.
6. Augmented Reality: Where We Will All Live by Jon Peddie
Overview
"Augmented Reality: Where We Will All Live" by Jon Peddie provides a comprehensive perspective on the world of AR, detailing its differences from other technologies like VR and MR.
What You'll Gain
The book serves as an intuitive guide to AR, showing its evolution from the beginning to the present day.
Why It's a Must-Read
This book is ideal for those who want to understand how AR will integrate into our everyday lives in the future.
Snippet From The Book
"It details the differences between AR and other technologies like VR and MR."
About The Author
Jon Peddie is a recognized pioneer in the graphics industry, a prolific writer, and a perceptive analyst.
7. Magic: How Augmented Reality Will Change Our World by Ishaan Bhola
Overview
"Magic: How Augmented Reality Will Change Our World" by Ishaan Bhola delves into the potential of AR to introduce "magic" into our everyday lives.
What You'll Gain
Understand current trends in the AR tech world and its evolving trajectory.
Why It's a Must-Read
This book offers a comprehensive overview of the advancements in AR and how they will affect our perception of reality.
Snippet From The Book
"AR has the opportunity to change not only our surroundings but also the way we go about normal tasks."
About The Author
Ishaan Bhola is a technology writer known for his insightful commentary on emerging technologies.
8. Crafting Stories for Virtual Reality by Melissa Bosworth and Lakshmi Sarah
Overview
"Crafting Stories for Virtual Reality" serves as a guide for industry professionals to utilize AR and VR in their storytelling.
What You'll Gain
The book provides practical tips on creating powerful stories using mixed reality across a wide range of industries.
Why It's a Must-Read
This book is valuable for understanding how AR and VR can increase engagement among consumers by providing an immersive experience.
Snippet From The Book
"AR and VR can increase engagement among consumers by involving them in the experience in an immersive way."
About The Author
Melissa Bosworth and Lakshmi Sarah are experienced journalists who have covered the intersection of technology and storytelling.
9. Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality by Bill Kilday
Overview
"Never Lost Again" tells the story of the creation of Google Maps and shows how this technology has evolved over time.
What You'll Gain
The book gives a behind-the-scenes view of the development of mapping technology.
Why It's a Must-Read
If you're curious about how mapping technology has shaped our reality and led to the creation of popular AR apps like Pokémon GO, this book is for you.
Snippet From The Book
"What began as a simple mapping company that was later purchased by Google has ultimately led to the creation of Pokémon GO."
About The Author
Bill Kilday is a marketing director at Niantic, the developer of Pokémon GO.
10. Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications by Cathy Hackl and Samantha G. Wolfe
Overview
"Marketing New Realities" explores how AR experiences can be integrated into marketing campaigns to engage audiences.
What You'll Gain
The book includes case studies on brands who have successfully used AR across various industries.
Why It's a Must-Read
This book offers a useful understanding of how AR experiences can be applied across different industries.
Snippet From The Book
"AR experiences can help brands engage with their audiences."
About The Author
Cathy Hackl and Samantha G. Wolfe are renowned experts in the field of AR and VR marketing.
11. Ready Player One by Ernest Cline
Overview
"Ready Player One" is a fun fiction that shows the escapism of entering a virtual world.
What You'll Gain
This book is great for understanding the reasons why people love AR and the escapism of entering a virtual world.
Why It's a Must-Read
If you're interested in the social and psychological aspects of AR, this book is a must-read.
Snippet From The Book
"Wade Watts, who spends most of his days in a virtual world OASIS."
About The Author
Ernest Cline is a New York Times bestselling novelist known for his science fiction works.
These books will provide you with a broad understanding of the AR landscape and its potentials.
Whether you're an AR enthusiast, a developer, or just someone curious about this technology, there's something in these books for you.
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